About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available


A series of documentaries about remarkable people, who had their inestimable contribution in national culture and whose significance overstepped the boundaries of Armenia. The documentaries are meant for a broader audience. They are filmed to be narrative as well as to convey intrigue, where instead of a well-groomed image the viewer sees a human, overwhelmed with the passions either of his own or of the epoch he represents.

To sum up, as a contrary to a standard “spruced-up” image, the films depict humans prone to contradictions and doubts, steadiness and weakness, inclined to run astray, yet remaining faithful to their talent.

General producer: Ruben Jaghinyan

The project is realized with the support of ACBA Bank

Copyright © 1991-2019