About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

Sharm Producing center offers full cycle services in production and promotion of various projects


• Producing of events of different format and scale

• Producing of musical projects

• Producing of theatre performances

• Promotion of gifted performers

  • Empires Fall. Love Survives.
  • A gala concert, dedicated to the victory in Great Patriotic War; 20th anniversary of formation of the Nagorno-Karabakh Republic Defense Army and the 20th anniversary of Shushi Liberation.
  • Armenian folk music is currently presented by Inga and Anush Arshakyan through unique and unconventional solutions. Since 2008 the sisters have been collaborating with the Producing center of “Sharm Holding”.
  • “YEREVAN–transit” is a music project featuring “non-Armenian” artists, who perform Armenian songs solo or in duo with Armenian singers in Armenian language.
  • Ballet in 3 acts, 12 scenes, 9 monologues
  • Opera in 4 acts
  • “Love Bet” is based on a comedy genre movie “Poker.am”, the franchise of which had been purchased from “Sharm Holding” by “Yellow, Black and White”.
  • The film consists of 4 parallel stories, which either start or end at the airport. Destinies are different for all of us, however, a common feeling – love, unites all of the heroes.
  • A desperate TV producer convinces an old Armenian Uncle to star in a new reality show. The only rule - everyone must follow his rules.
  • Turkish director Fatih Akin’s “The Cut” narrates a story that took place during the Armenian Genocide in 1915. The lead character Nazaret Manoogian loses his family and years later he finds out that his twin daughters might have survived
  • A large-scale défilé Oriflame Fashion Night took place on the territory of the “Swan Lake”. 6 Armenian fashion designers presented their collections in the open-air show.
  • The law abiding plastic surgeon, who has grown up in the U.S. could not even imagine that in his homeland he would be messed up in an illegal deal and “help” the criminal pass as somebody else...
  • The movie consists of 4 parts and is based on short stories by the William Saroyan. The movie action unfolds in a fictional city called Half Moon Bay.
  • Year: 2014
    First time in Armenia Oriflame presented its “Oriflame Fashion Night”.
  • The musical is dedicated to the 300th anniversary of the birth of Sayat-Nova.
  • A gala concert on the occasion of the 20th anniversary of the Club of the Funny and Inventive in Armenia. Comedy program with the best teams of the game, playing through 1993-2002.
  • Year: 2008
    Celebration of the 70th anniversary of Armenian Jazz.
  • A young couple unexpectedly wins 5 million dollars, however, they can only get the prize during the ceremony, which will take place in Vegas - the heart of sins, gambling and unrestricted fun…
  • “Don Juans in Marseille” is the sequel of “Don Juan Avia”. The protagonists finally reach Marseille, where the main events take place.
  • One of the last days of the Karabakh war, in one of the sectors of the battlefield being forced by circumstances, an Armenian soldier finds himself all alone on the peak of a mountain.
  • A gala-concert with luminaries of Armenian pop music, dedicated to the 18th anniversary of the Armenian Armed Forces.
  • Troubleshooting, as well as total tuning – you could check it out in Garage on Armenia TV
  • The story develops around Gil (Narek Dourian), a prosperous Paris-based Armenian physician, and Artashes (Hrant Tokhatyan) a gynecologist...
  • Series of programs entitled “Taste of Armenia” aimed at revealing the secrets of Armenian cuisine, which were forgotten for this or that reason.
  • Red or Black is an intellectual and entertaining party game with 10 players and a moderator, who monitors the course of the game and regulates its stages.
  • Solо performance of the well-known Armenian folk and pop singer, accompanied by the RA jazz orchestra (directed by Honored artist of Armenia Armen Martirosyan).
  • Year: 2008
    A gala-concert with luminaries of Armenian pop music, dedicated to the 16th anniversary of the Armenian Armed Forces.
  • Year: 2008
    Solo concert of a well-known Armenian pop duo Aramo and Emma Petrosyan, accompanied by the RA state jazz orchestra, directed by Honored Artist Armen Martirosyan
  • Year: 2007
    Concert dedicated to the 15th anniversary of the formation of the National Army of Armenia.
  • Entertaining weekly talk-show: Hrant Tokhatyan hosted artistes, singers, musicians, businessmen, politicians, writers, scientists...
  • Musical and entertaining project for children
  • It is a game show where the participants have to guess the most popular response to a survey question posed to passersby, the questions that really have no definite answer.
  • 9 volumes of entertaining, cognitive and funny musical educational series “Mer Aybbenaran, intended for preschoolers and their parents.
  • Intellectual and entertaining program for children. In 2004 the representative office of the EU in Armenia recognized the game “The best program broadcast in Armenia”.
  • Series of comedy programs
  • The hero of the play prepares his speech to appeal with at the international forum which is to make a resolution regarding the Armenian Question.
  • The life story of the central character Hamazasp is banal enough. Everyone knows, if a poet sells his soul to the devil, it will harm both, the poet himself and the country he lives in!

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