About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

producing center Producing Center “YEREVAN- Transit”
“YEREVAN- Transit”

Musical producer: Araxiya Musheghyan

General producer: Ruben Jaghinyan

Awards: Special Prize of Armenian Music Awards 2004; Armenian Music Awards 2007 in the nomination "Best Concert"


“YEREVAN–transit” is a music project featuring “non-Armenian” artists, who perform Armenian songs solo or in duo with Armenian singers in Armenian language. The project is peculiar for the way of performing: one verse or refrain of each song is performed in the mother tongue of the foreign performer. The project covers diverse genres: Armenian pop music, hits of the 70-80s, folksongs, love songs, etc. The project also involved the release of CD, organization of concerts in Yerevan and other cities, as well as the release of the concert video on DVD.

The first link in the chain of history became Yerevan-Moscow Transit, the “chronicle” found its continuation in the Armenian-Ukrainian project Yerevan-Kiev Transit.

The participants of Yerevan-Transit were Laima Vaikule, Vladimir Presnyakov, Leonid Agutin, Angelika Varum, Soso Pavliashvili, “UmaTurman”, “A-Studio”, “Moral Codex”, Valeri Syutkin, Ioshif Kobzon, Nadezhda Babkina, Alexander Buinov, Tamara Gverdtsiteli, Sergey Penkin, Comedy Club, VIA “Slivki”, “Otpetie Moshenniki”, Svetlana Loboda, Tina Karol, Potap&Nastya Kamenskikh, “Via Gra” and many, many others.

Copyright © 1991-2018