About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

producing center Producing Center Our Alphabet (Mer Aybbenarany)
Our Alphabet (Mer Aybbenarany)

Year: 2003-2005


9 volumes of entertaining, cognitive and funny musical educational series “Mer Aybbenaran”! The project is intended for preschoolers and their parents. The children discover Armenia, get basic knowledge about Armenian Apostolic church, learn lots of songs, rhymes and games, and what is the most important, they learn Armenian alphabet through an easy and fun method.


Idea belongs to Armen Hambardzumyan

Story by Hakob Rubinyan

Production director: Arthur Sahakyan

Cast: Hrant Tokhatyan, Irina Danielyan, Levon Harutyunyan

Copyright © 1991-2018