About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

producing center Producing Center Red or Black TV Program
Red or Black TV Program

Red or Black is an intellectual and entertaining party game with 10 players and a moderator, who monitors the course of the game and regulates its stages. The players were divided into 2 groups: the “reds” and the “blacks”. During the whole game, the “reds” were to reveal and kick out the “blacks” and vice versa. Yet you could figure out the nuances that make the game entertaining, bright and enthralling just by watching the TV program.


Idea belongs to Ruben Jaghinyan, Karen Kocharyan

Host: Arthur Sargsyan

Director: Avag Avagyan

Producer: Karen Kocharyan

General producer: Ruben Jaghinyan

Broadcast on Armenia TV and TV12

Copyright © 1991-2018