About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

producing center Producing Center The Taste of Armenia
The Taste of Armenia

Year: 2009


Armenian cuisine is considered to be one of the most ancient cuisines in Asia and the most ancient in the South Caucasus. Its characteristic features were shaped centuries ago. Many recipes that have reached us are “adapted” to the present day, although most of them survived only in the manuscripts, which are held in the “Matenadaran” Research Institute.

Such a “documentary basis” allowed creating a unique series of programs entitled “Taste of Armenia” aimed at revealing the secrets of Armenian cuisine, which were forgotten for this or that reason.

The programs offer unique recipes typical to Western and Eastern Armenia: hot courses, bread recipes, fish and meat meals, sweets, drinks, salads, teas, candied fruits, etc. The program itself is hosted by the inhabitants of different districts who kindly demonstrate how to cook a particular dish.


Host: Sargis Mkrtchyan

Co-hosts: Inga and Anush Arshakyans, Sona Aleqsanyan, Susanna Safaryan and others

Director: Karen Khachatryan

Producers: Erik Antaranyan, Harutyun Gulyan

Broadcast on Armenia TV

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