About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available


Religion, Motherland, Future of the Country, Love for the Neighbor, Justice, Fight against Evil and other “old-fashioned brands”have found reference in this performance, which is “New adventures of Mephistopheles in Armenia or a view at a puddle while being in it up to your neck”. The life story of the central character Hamazasp is banal enough. Everyone knows, if a poet sells his soul to the devil, it will harm both, the poet himself and the country he lives in! 

The performance was seen by millions of spectaculars all over the world, it is quoted and became a cult performance. And if anything changed in our country for the better (as compared with the cold and dark winter of the ’93), it means “Khatabalada” contributed its mite.


Story by Vahram Sahakyan

Production directors: Vahe Khachatryan, Arthur Sahakyan

Cast: Hrant Tokhatyan, Michael Poghosyan, Irina Danielyan, Mariam Davtyan

Producer: Armen Hambardzumyan


Copyright © 1991-2018