About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

Love Bet

Love Bet

Year: 2016


“Love Bet” is based on a comedy genre movie “Poker.am”, the franchise of which had been purchased from “Sharm Holding” by “Yellow, Black and White”. The filmmakers have also used the “Poker.am” soundtrack.

“Love Bet” is a romantic comedy about two friends. One of them is Konstantin, who is keen on poker and is aimed at winning the international poker contest, while the other one – David (Hovhannes Azoyan) is planning to propose his girlfriend Anna. However, the circumstances take an unexpected turn and the heroes find themselves in a ridiculous and equally dangerous situation. They now have to switch roles, so that Konstantin has to save David’s wedding, whereas David has to assay his strength in professional poker.

The film was shot in Russia and the U.S. (Las Vegas, Los Angeles).

Director: Artyom Mikhaylov

Cast: Hovhannes Azoyan, Andrey Burkovskiy, Alexander Revva, Ekaterina Shpitsa, Alla Mikheeva and others.

Copyright © 1991-2018