About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.

Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.



Currently no job vacancies available

producing center Producing Center Instead of Someone
Instead of Someone

Year: 2014

Familiar situations, images and people we can encounter in everyday life. Romantic affairs, funny hilarious adventures that could actually happen to any of us.

The lead character is a law abiding plastic surgeon, who has grown up in the U.S. Therefore he could not even imagine that in his homeland he would be messed up in an illegal deal and “help” the criminal pass as somebody else. So, our plastic surgeon Arsen is coming back to Armenia…


Script by Ashot Abrahamyan, Sargis Mnoyan

Production director: Hrant Yeritskinyan

Director of photography: Artyom Abovyan

Executive producer: Lilit Martirosyan

Producers: Hrant Yeritskinyan, Albert Margaryan

Cast: Sos Janibekyan, Tamara Petrosyan, Hovhannes Azoyan, Vahagn Galstyan Sati Janibekyan, Aramo, Levon Harutyunyan, Alina Martirosyan and others.

Copyright © 1991-2018