About Us

Sharm Holding

"SHARM Holding" company was established in 1991 and currently holds a leading position in the area of advertising and show business in Armenia. The Holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called "special" projects.

We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects, publishing of magazines and catalogues and much, much more.

If "SHARM Holding" currently is unambiguously apprehended as a brand in the entertainment industry, the praise of this high estimation should be given to a team of professionals, who primordially set the bar high. From the very beginning we aimed not merely at ensuring quality, but becoming a "keynoter" in the sphere of our activity.

We made it and consider it something to be proud of!

We do care the society we live, work in, since we have "tomorrow", which we have to make better and more comfortable.


Our team:
Our company employs over 100 staff: young people gaining experience, true professionals, representatives of Armenia cultural elite.

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Events Events Khoren Hovhannisyan 60
Khoren Hovhannisyan 60

Year: 2015

A friendly football match, dedicated to the 60th anniversary of the legendary football-player Khoren Hovhannisyan took place on May 28, in the Republican Stadium in Yerevan. Starry USSR and international players of the 80-90s played in the match.

Many world-famous football players, such as the former defender of Brazil and Real Madrid Roberto Carlos, as well as Marco Materazzi, Gennaro Gattuso, Franko Barezzi and others arrived in Yerevan to play in the game.

This unique game was aimed at fundraising, so the entire revenue was transferred to the fund “Give Life”.

Vakhtang Kikabidze and Tata Simonyan took part in the concert program, along with “Berd” dance ensemble.

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SHARM HOLDING